Top 10 Scenes of 2014

Thank you from the bottom of our hearts for all the love you’ve given this year. Thank you for caring for the models, thank you for voting for us at the awards shows, thank you for helping guide our creative … Read more

Please Feed the Models

Helix models certainly receive their share of snarky criticism on social media. Over and over again, the gripe we hear is that our models are too skinny, and “someone needs to feed them a cheeseburger”. Sounds good to us. Our … Read more

The Helix History of Underwear

To express appreciation for our favorite garment we’re taking you on a trip back in time to see how underwear has changed over the decades. From loincloths to jockstraps, codpieces to tighty whities, boxers to thongs, the history of undergarments … Read more